| |
DRIVING A COMPANY IN THE RIGHT DIRECTION |
| |
|
|
| |
Solar Velocity directs Z Yachts in the right direction through marketing and
technology.
 |
Client Name: Z Yachts, Inc.
Solution: Marketing Research, Strategy & Planning, Website Design, Flash
Design, Print Design,
Application Development
Launch: OCT 2005 |
|
Company Overview
Z Yachts, Inc. is the largest full-service brokerage company serving both recreational boaters and the $36 billion dollar marine industry.
Challenges
- Protect brand from independent sales people who could create their own Website and ads
- Establish the right direction for guiding the company
- Program an easy-to-use application that allows Website visitors to search inventory
- Streamline Z Yachts' communication with other brokers
Solutions
- Identified a security measure to protect brand by converting independent sales people to licensees
- Programmed a custom application that allowed users to search Z Yachts' boat inventory
- Created an extranet that enabled brokers to login to a secure area and view internal processes, reports and documents
Results
- The marketing plan developed by Solar Velocity identified a clear direction for the company as well as identifying new business opportunities
- Converting sales people to licensees achieved two major benefits for Z Yachts: 1) brand protection, and 2) licensee fees increased the scope of the marketing budget
- The professional Website clearly identified Z Yachts as a market leader
- The search capabilities of the inventory system dramatically increased sales
- Communication with other brokers was significantly improved
|
|
