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Selling Smarter Through “NEW” Marketing |
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Client Name: Georgia Turf & Tractor
Problem: Catalog and sell used inventory through new marketing campaigns
Solutions: Website Design, Marketing Support, Inventory System |
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Summary
Georgia Turf & Tractor is a large regional landscaping equipment dealer with multiple locations. They lease and sell new and used equipment through a variety of programs. Their primary product line is through John Deere and is managed through the John Deere order management system. Georgia Turf & Tractor needed to make available a select list of used equipment from their thousands of items in inventory to internet customers, inside sales people, outside sales people and distributors to keep their inventory turning.
Challenges:
- Manual processes
- Integrating with John Deere’s proprietary system
- Connecting the multiple locations
- Training low tech users
Solutions:
- Solar Velocity implemented developed a sophisticated inventory management system allowing multiple types of users see different lists of products depending on a internal allocation matrix
- Service data and maintenance records were visible to internal parties to facilitate selling of items while not on site
- Integrated inventory tracking data with the John Deere system to simply the process of keeping two systems in sync
- Provided a simple process for potential customers to inquire about products available for sale while generating leads for sales people
- Directed targeted marketing campaigns to specific products on the inventory sales system to promote available products needed to be reduced in inventory
Results
- Greatly improved inventory turn on used equipment
- Increased out of state sales by 400%
- Significant reduction in paper processes
- Provided greater opportunity for sales people
- Kept better track of inventory on hand
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