It is this traditional model that causes industry experts to speculate that 80% of all inbound leads never have a meaningful conversation with a sales professional.
Marketing automation tools track each prospect who visits your website, and provides a comprehensive view of all their online touchpoints, including: search terms, page views, emails opened, clicked through, and form / landing page completion.
Marketing automation solutions shows sales teams exactly where to spend their time by scoring, nurturing, and handing off sales-ready leads. As a result clients have seen up to a 700% increase in lead follow-up efficiency and up to a 400% increase in the number of product demos scheduled with prospects.
Marketing automation allows the following easy-to-use features and tools to help marketers harness the power of the Internet and boost ROI:
- Prospect Behavioral Tracking
- Automated Prospect Grading / Scoring
- Landing Page Generator with Dynamic Forms
- Automation Rules
- Anonymous Visitor Capture
- Drip Marketing
- Automatic Prospect Alerts
- Campaign Tracking and Reporting
- Two-way salesforce.com, SugarCRM and NetSuite integration
