PURLs are a powerful way to attract customers through individualized messages. Taking direct marketing to the next level, PURLs use all marketing information about a prospect to provide them with a custom web page experience. The custom URL ensures that prospects will be presented with content and offers specific to them. Nothing could be more effective in one-to-one marketing.
It’s All About… Treating Different Customers Differently…By Building Relationships. People prefer to respond to direct correspondence by going online, but most marketing campaigns do not capture online respondents.
Solar Velocity will capture each online respondent to increase your response rate.
- Attract - generate Personalized URLs (PURLs) on each direct mail or eBlast.
- Differentiate – customize a unique targeted message.
- React - generate leads and measure results.
Benefits of PURLs:
- Improves Response Rates
- Increases Order Size.
- Improves Customer Retention
- Improves Response Time
PURLs use technology that customizes the content (text, images, etc.) and message of each marketing piece.
