Web Usability Testing & Conversion
At Solar Velocity, we view our partnership with your company as a continuous learning process. We learn about your company, and your goals become our goals. Our experienced analysts employ quantitative tools to learn all they can about the traffic on your website. They collect data on who is coming to your site and what actions users are taking once there. By examining trends in user behaviors, demographics, and psychographics, we can present you with a comprehensive view of your online visitors.
Then through usability testing, we evaluate how the activity on your site measures up to our planned goals. Our team of experts examines the efficiency, accuracy, and emotional response of your audience. We monitor how long it takes a user to understand the purpose of your site or complete a task, such as create an account or make a purchase. The number and severity of the mistakes the user made along the way are reviewed, and user comprehension and confidence levels are assessed at the conclusion of the experience. When all of our data on user response is compiled, we weigh this against the site’s intended effect and identify opportunities to improve the overall user experience and increase conversion.
The websites we design are not an end point but a catalyst for user action. At Solar Velocity, we are constantly monitoring user behavior and making suggestions about how to increase the number of visitors who complete specific actions on your site. Our expert designers and talented analysts work together to incite users to complete a lead form or to make a purchase through the e-commerce portion of your site. We never stop learning from your audience and using smart technology to influence their behavior.
Success Story:
READY, SET, SOLD! Website design + content management strategy, creates big results for leading online real estate listing site.
